We have recently participated to “SalumiAmo” fair in Tokyo, which was a really good occasion for Salumificio Pedrazzoli, and for the Italian delicatessen excellences, to present the quality and taste of the Italian butchery tradition.
Many experts from the food sector could appreciate our specialties during this occasion that took place in Tokyo from the 7th to the 8th of April.
The event was organized by the Institute for the promotion of Italian delicatessen and represented a very beautiful showcase for Italian products in Japan. It is part of the EU project for the promotion of European food products abroad. This third edition of “SalumiAmo Dop” includes different stages and activities for the promotion of Italian PDO AND PGI delicatessen. Its objective is to share abroad the culture and quality of Italian delicatessen by informing journalists, importers and food experts of our values and passion.
The program of this project that includes different stages will last until mid-July. Therefore, there are a lot of occasions to present our products to the third country in the world that imports our delicatessen, next to USA and Switzerland. And its trend is growing very fast. Japan is one of the most important importers of the Italian delicatessen, with a total quantity of imports of 3.358 tons that amounted to 34,2 million euros in 2015. Since the opening of the Japanese market in 1999 (with barely 500 tons of delicatessen that amounted to 6,4 million euros), Italy and Japan have developed very important exchanges that are an inspiration for every enterprise in this sector. Japan stands out among the other two extra-EU targets, Switzerland that is close to the EU in geographic and cultural terms and USA that are close from a cultural perspective but distant in terms of transport, thanks to the presence of a large community of Italian people . Japan represents a challenge and a unique occasion for growing for all the food sector. The campaign that IVSI chose to express the idea of SalumiAmo in Japan includes a picture that shows many friends who sit around a table together, they share the same passion for delicatessen and they have fun in Rome, the eternal city, like in the cult movie “Vacanze Romane”. The concept of IVSI, is made of two words- Salumi and Amore (delicatessen and love)- that together express the passion for delicatessen and the idea of sharing and socializing, two aspects that are typical of the Italian culture.
For Salumificio Pedrazzoli, it is a perfect occasion to present its products abroad, in a country that is far away from us in geographic terms. It represents a real challenge that we want to win thanks the quality and taste that our delicatessen can express.
Salumificio Pedrazzoli
It takes passion.
Elisa Pedrazzoli