Pig-Happiness is the new awareness campaign made by CIWF and by the Organic PrimaVera line of Salumificio Pedrazzoli.

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Not all the pigs breeding farms are the same , indeed they are very different, in particular  if we compare intensive farming, where the most part of the meat and Italian salamis come from, with the free-range breeding farms like the one of “Linea Primavera Bio”, the organic line of Salumificio Pedrazzoli that this year celebrates 20 years.

Here it is a video in motion graphic of the campaign Compassion in World Farming which explains in few seconds the reason why it is suitable to buy meat and salamis coming from only those breeding farms which are respectful of the pigs requirements.

The production of the Primavera Line is granted by a closed-loop  “Free Range”, completely dedicated to the organic branch. Pigs are bred in the whole respect for the animal and for the environment: they live free in wide grazing, with exclusively vegetal food that comes from organic plantations, healed through homeopathic and phytotherapy medicines.

The organic salamis of the Primavera Line are produced with 100% Italian meat, following the tradition and the old regional recipes that allow to rediscover almost forgotten tastes.

The Salumifcio Pedrazzoli stands out because unlike other companies operating in the same sector, Salumificio Pedrazzoli is all the while “Breeder and Producer” with its pigs chain, giving complete control of meat from  breeding to the final product.  Salumificio Pedrazzoli gives full transparency of the chain, granting the total traceability of meats and raw material used, preserving the customer from possible risks  connected to the quality and genuineness of products.

It is thanks  to this effort that in 2016 Primavera Bio gained the Good Pig award for the dedication to breed and produce with respect of the pigs wellness.

The post Pig-Happiness, the new awareness campaign by the Organic PrimaVera line of Salumificio Pedrazzoli. appeared first on Salami Pedrazzoli.

Salumificio Pedrazzoli celebrates 20 years of the organic line “Primavera Bio” with a special award,the GOOD PIG 2016!

Yesterday in Berlin it takes part the annual assignment of the Animal Wellness Award by the CIWF (Compassion In World Farming),  an international ONLUS that aims to promote and defend the breeding animal wellness in the food industry. Among the different categories the GOOD PIG award was assigned to Salumificio Pedrazzoli and its Organic Primavera line with the following motivation:

“…for their effort to breed sows through systems that are more respectful of the environment. This means that their sows are not restricted in cages neither during the gestation nor the breast-feeding; that the pigs won’t be subjected anymore the usual mutilation like the tail docking and that all the animals will dispose of a bedding with the appropriate manipulable material to express their natural behavior… the company has always cared about the possibility to provide access in the open air to all their animals  and about the presence of straw bedding to grant comfort and the possibility to route, two of the main reasons that have pushed them to achieve the Good Pig Award.”

To collect the award in the wonderful setting of Meistersaal am Potsdamer Platz in Berlin, Emanuele Pedrazzoli, Sales Manager of Salumificio Pedrazzoli  that declared during an interview :   ” This prestigious award encouraged us to go on  through this way that we started 20 years ago when as first pioneers we launched the organic line of salamis “PRIMAVERA BIO”, 100% organic, 100% Italian, 100% without preservatives and 100% respectful of the animal wellness. For us, that we think that the food represents an “extension of the nature”, the fact to have gained the award confirms that our mission to produce good salami and healthy in the respect of nature, of the environment and of the animal wellness  means also respect for ourselves and for the future generations.”

The production of the Primavera Line is granted by a closed-loop  “Free Range”, completely dedicated to the organic branch. Pigs are bred in the whole respect for the animal and for the environment: they live free in wide grazing, with exclusively vegetal food that comes from organic plantations, healed through homeopathic and phytotherapy medicines.

The organic salamis of the Primavera Line are produced with 100% Italian meat, following the tradition and the old regional recipes that allow to rediscover almost forgotten tastes.

The Salumifcio Pedrazzoli stands out because unlike other companies operating in the same sector, Salumificio Pedrazzoli is all the while “Breeder and Producer” with its pigs chain, giving complete control of meat from  breeding to the final product.  Salumificio Pedrazzoli gives full transparency of the chain, granting the total traceability of meats and raw material used, preserving the customer from possible risks  connected to the quality and genuineness of products.

2016  is a very important year for Salumificio Pedrazzoli:  it celebrates the goal of 20 years of the organic line  “Primavera BIO”, born in  1996 from an intuition of Elisa Pedrazzoli, that always has been a passionate supporter of the organic branch and has strongly believed in its associated value, like the respect for nature and environment to produce good salami but also healthy. “  For us, we Pedrazzoli think that to make a good product we need to start from the raw material: the production process and the recipes have little value if we don’t start from this requirement. – declares Elisa Pedrazzoli, Responsible of the Organic Line and Export Sales Manager of Salumificio Pedrazzoli - To determine the quality and taste of the pork meat there are four elements: genetic,  food, slaughtering and the animal wellness. Salumificio Pedrazzoli breeds its heavy pigs, which are the more appropriate for the typical Italian production due to the maturity of the meat and the quality of the fat. We have chosen the way of the Organic  since 1996 because we are convinced that if animals live in good condition we will obtain good, tasty and soft meat to make products which care about the human wellness”.

Salumificio Pedrazzoli is today leader in the production of organic and traditional salamis and further to the Italian market, is one of the main actor in the export  Germany and France, where it is present with the PrimaVera brand, proposing about 60 different organic products.

Visit www.compassionsettorealimentare.it

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